usenovelgroup Chapter 91 Not Fresh
Chapter 91 Not Fresh
It was at this time that Yuehai Company elevated the importance of "My Love from the Star" to a new level.
Then they abandoned "My Sassy Girl 2", which was originally intended to compete with "My Love from the Star"!
Although it hasn't been officially announced, the company's level of attention to this film has significantly decreased.
Originally, Yuehai Company invited a famous director from Hong Kong to save time.
Even Yuehai Film Company wouldn't do something like releasing a movie at the same time as "My Love from the Star".
In today's film market, when two films of the same type are released, there can only be one winner.
Although "My Love from the Star" is just a godson of Yuehai Company, they wouldn't be stupid enough to let it fight with their own son!
It's one thing to argue with Wang Xiaohao out of spite, but it's another thing to let it interfere with making money!
Yuehai Company is a listed company!
Moreover, doing this would thoroughly offend both Rubik's Cube and GM companies.
That's why Yuehai Company originally planned to rush to film "My Sassy Girl 2" and wanted to finish filming and release it before "My Love from the Star"!
After all, directors in Hong Kong are known for their fast filmmaking speed, and it's not uncommon for them to finish a movie in seven days.
They are definitely confident that they can release the movie before "My Love from the Star".
However, now that Yuehai Company sees the potential of "My Love from the Star" and wants to continue working with Wang Xiaohao, they naturally don't want to do anything disgusting again.
Although this movie has a different director, who is more famous than Wang Xiaohao, and a different male lead, the film is now directed by a super popular movie star.
In addition, Wang Xiaoshuang, the most popular female lead from the first season, will continue to play the female lead.
Combined with the popularity left by the previous work, it looks very appealing.
However, "My Love from the Star" went through a series of marketing hype and received full support from several large companies.
The resources that can be mobilized are absolutely incomparable to those of Yuehai Company's "My Sassy Girl 2".
After all, "My Love from the Star" actually brought in dozens or even hundreds of celebrities for cameo roles, and it was filmed on location at an international film festival.
It's packed with all sorts of gimmicks.
Under these circumstances, there's really no need for further promotion; most moviegoers already have extremely high expectations for this film.
Everyone is curious about what kind of movie Wang Xiaohao and Zhen Liang made this time, that they created such a big scene.
Everyone is eagerly awaiting the movie's release so they can see it for themselves!
Under such circumstances, how can "My Sassy Girl 2" possibly compete?
Therefore, Yuehai Company's attention to "My Sassy Girl 2" has greatly decreased, and its support in terms of various resources has also been continuously reduced.
However, it must be said that Hong Kong directors are indeed quick to produce results. Under these circumstances, "My Sassy Girl 2" was still completed before "My Love from the Star" could finish production.
After some consideration, or perhaps because some people within the company were still not convinced by Wang Xiaohao, Yuehai Company ultimately decided to release "My Sassy Girl 2" during the Valentine's Day period.
However, Yuehai Company did not want to fall out with Wang Xiaohao and GM Company, so under this dilemma, Yuehai Company released "My Sassy Girl 2" without much publicity!
As a result, after the movie was released, they were surprised to find that "My Sassy Girl 2" actually did quite well at the box office.
On its first day of release, the film grossed over 28 million.
The box office rose to over 33 million the next day.
Yuehai Company was overjoyed and immediately prepared to adjust the publicity and distribution of "My Sassy Girl 2".
I thought I had almost missed a box office dark horse!
Even if "My Love from the Star" is good, it's still an adopted son. How can it compare to "My Sassy Girl 2," which is a truly beloved son?
If your own son is disappointing, that's one thing, but you can only rely on your adopted son.
But now it seems that his own son is quite promising!
Then on the third day, after Yuehai Company adjusted its strategy, it began to cheer on its own son in various ways!
Various high-profile promotional campaigns and press releases were launched for "2".
Surprisingly, the film's box office revenue did not increase much, and instead dropped to just over 20 million.
Yuehai Company has already entered the working days.
After all, most movies premiere on weekends, usually on Saturdays.
At most, there will be an advance screening on Friday!
It's normal for movie box office revenue to drop after the start of the work week.
To make time for "My Love from the Star," "My Sassy Girl 2" was released during a less popular period, such as Valentine's Day.
In addition, the increased publicity on the first day will definitely have a delaying effect.
Therefore, Yuehai Company believes that this decline in box office revenue is acceptable!
Then the box office of "My Sassy Girl 2" plummeted. It quickly dropped to around ten million, then eight or nine million...
Although the box office of "My Sassy Girl 2" had already exceeded 100 million yuan after only seven days of release.
However, it is clear that this is not the box office bomb that Yuehai Company had previously thought.
It's estimated that by the time the movie leaves theaters, "My Sassy Girl 2" won't gross more than 150 million yuan; it would be good if it could reach 120 or 130 million yuan!
At this point, the reason why the movie had such a high box office performance at the beginning also became clear.
It's because of the first movie, "My Sassy Girl 1".
Most moviegoers who saw "My Sassy Girl 1" wanted to see the sequel when they heard it was coming out.
The result is often that, after seeing it, one is quickly disappointed.
Wang Xiaohao actually went to see "My Sassy Girl 2" secretly!
Just kidding, if he didn't care about "My Sassy Girl 2" at all, that would definitely be a lie.
So after "My Sassy Girl 2" was released, I secretly disguised myself and went to see it.
He was a director, a behind-the-scenes worker, and was not famous to begin with.
In addition, they are of average appearance, not handsome men or beautiful women, and with a little disguise, others would not recognize them.
It's unlikely to generate enough buzz for "My Sassy Girl 2".
Anyway, after watching only the first thirty minutes of the movie, Wang Xiaohao felt relieved and concluded that the movie would definitely not do well!
He even wondered if Yuehai Company had lost their minds. How could they hire an old director to make a romance film? And a romance film for young people at that?
Romance movies are only interesting when they're directed by young directors.
Just like Uncle Huang, it's only when he's a virgin that his writing is so brilliant!
Young people are full of vitality and yearn for love.
Only then can the resulting romance films have vitality.
When people grow old and have experienced many hardships, the weariness in their eyes can no longer be concealed. The romance films they make then also have a dated, unoriginal feel, lacking both freshness and emotional impact.
"My Sassy Girl 2" made this mistake.
The company actually hired a famous director, but famous directors are all in their fifties or sixties. What kind of film can he make if you ask him to make a romance movie?